Instagram is one of the most popular social media platforms. With more than 1 billion monthly active users and more than 500 million daily active users,it makes a social media platform with one of the highest user bases. After being purchased by Facebook, Instagram is evolving quickly. Businesses looking to increase brand awareness and also increase their daily website visitors and subsequent conversions are looking towards Instagram ads’ strongly focused social media marketing strategy on targeting specific audience segments.
Instagram is a great platform to tell your brand story, generate engagement and increase your user conversions. It is also considered one of the best visually appealing social media platforms to increase brand awareness. Here are 5 ways how you can create a great Instagram campaign for your brand.
- Create and Promote video content.
While thinking about Instagram the very first thing that comes to our mind are strong images. However video content has a huge potential to connect with users and capture interest in a matter of seconds. Especially the advent of IGTV has been a game-changer where brands can upload videos longer than 1 min.
Video content captures the attention of users and makes their purchase decision easier with explanatory answers to their questions. Make sure your video is informative and engaging with a decent length to easily generate large no. of views on Instagram.
- Use image as a storyteller
Can one image tell your brand story?
It is essential to keep track of what colours and fonts you are using when uploading an image. Be unique from your competitors and publish content that you feel will give you the desired results. Don’t forget to build consumer relationships with your followers and subscribers through fun and quirky digital creatives that trigger users to reshare the content.
- Always Use A Call-To-Action Button
The main role of the CTA Button is to persuade your consumer to take the next step in a purchase decision. CTA includes phrases such as- Shop Now, Buy Now, Sign-up, Learn More, Install now, etc. Without the correct CTA, users may not be able to take the next step and will lead to higher drop-offs from your campaign, which will lead to no conversions.
- Make sure your ads look authentic
Instagram is mainly for engagement and capturing the interests of your consumers so that you can convert them deeper into your sales funnel. Instagram is not a platform for direct sales so if you want to boost engagement and clicks on your ads then don’t make your ads look like ads.
- Write copy like an ad-man
Many content writers don’t use the available space to write for a copy in the description section. Use these opportunities to include various informative terms that can be used to answer the queries raised by the user.
Instagram provides 200 characters in description and many marketers don’t use them well. Use the space effectively by including relevant and trending hashtags in the description which makes sure your post can be found by potential customers easily. And finally, add emotional weightage to each and every word so that it appeals to your target audience.
These are a few hacks that may work for you. All in all, to win in this era of social media marketing a brand must be able to leverage the social media platform and execute successful Instagram Campaigns on it.