As we slip into Unlock 1.0, we might have stopped keeping a count of the days of inactivity, days of staying indoors, days without meeting friends, and the most important, days of low or no transactions in your business.
The businesses that had their websites up and running during this lockdown period, had an upper edge. Such businesses – product or service-based, experienced an increase in traffic to their website.
The reason is simple. The internet consumption had sky-rocketed since the nationwide lockdown was put in place to check the spread of COVID-19. As a result, people had more time to surf the internet, read blogs, learn new skills, pursue their hobbies, basically, do everything they couldn’t do due to lack of time from their over-busy schedules.
If you’re a business owner who had not earlier felt the need to have your own website, now is the time. It has become fundamental, especially for small business owners to focus on website design and development for 6 basic reasons –
- Get instant access to the large user audience
- One-stop place listing all products/services that you provide
- Engage and interact with your old clients
- A portfolio for your potential customers
- A platform to build valuable customer relationship
- Handle the queries related to your business in real-time
The best part about having a website is that it can be customized in a way that you can reach your audience with the exact same look and feel of your brand, virtually. This digital presence in itself will scale up your business.
There are a plethora of ways with which you can promote your website based upon your ultimate goal, how to increase traffic to a website, more conversions, more subscriptions, or more sign-ups to name a few. But it all boils down to how to improve the website design and development. To know more visit here.