As the market size of online marketing has been growing up the need for tools for assisting have also paced up. Google Adsense was launched in 2003 for paid advertising. It helps brands to monetize their website by placing ads on different websites with the help of CPC. Don’t get confused between Google Adwords and Google Adsense. They both work in different ways Google Adwords is used to create an ad campaign and tracking their performance whereas with Google Adsense you allow other websites to place their ads on your website and with CPC (Cost per Click) you earn money. They both are a product of Google for aiding brands in advertising.
There are some things that you need to know before getting started. RPM, which is Ratings per 1000 impressions. Ratings you get by the number of people viewing your website. You also have the formula for calculating RPM and i.e
Estimated earnings/Number of page views*1000
- How Do You Set up a Google Adsense Account?
If you are a business with high traffic then this is the smartest way to earn money but if you have no traffic then it is up to no good for you and one more thing Google will not also accept your application. But this is not the only thing you will need to get started. Your website must be up to the policies of Google. One of the policies of Google is that your website needs to be active for at least 6 months. The other standards of Google are:
Keep your content original, do not copy anything even the images you use should original. Everything you post online should be authentic and relevant. Even if you are curating content then also you need to check whether you have plagiarism or not. You can check plagiarism online for free. You should create that is highly relevant to your business. If you’re an apparel brand but you keep posting information on sports and other things then chances are your target audience will move away.
- Navigation or Menu Bar
The user experience on the website plays an important role, you need to make sure that you provide a good experience to the audience every time they land on your website. There should not be any difficulty in moving around. Users should be free to move around and explore your website. Make sure all your links and buttons are working.
If you stood up to these standards you are all set to make an account.
Google Adsense and Youtube
More than 60% of marketers intend to increase their investment in Video marketing content in 2017. With these statistics, I feel it is better to merge your Google Adsense account to your Youtube channel.
- First, log in to your Youtube account>
- Select account icon>
- Creator studio>
- In the left, you will see, channel>
- Status and feature>
- Now under Monetization select Enable
- Follow the steps on screen to accept Youtube Partner Program Terms.
Now your application will get accepted and the monetization process will start.